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Bolshie Kanikuly (Great Holidays) tour agency

Task: to develop a corporate style «about summer, the sea and the sun».

Great Holidays is a tour company that specializes in arranging holidays for school students and IHL students. Certainly, the clients who have long ago surpassed adolescence can likewise afford great holidays somewhere in Europe or in the beaches of Antalia, but the agency has developed the most interesting offers for the youth.

logo

Therefore, the corporate style has much of the youth style: no «adult» colors like golden or black, no serious and «expensive» visual patterns. We decided to go mischievous and offered to the client a multilogo.

logo

In addition, multiformat nature of the logo indicates that with Great Holidays the clients can get any types of vacations

The logo is comprised by two elements. The first part is fixed, in the form of styles sun beams. The second part represents a constantly changing icon inside the solar circle. This is stylish symbolic depiction of most popular recreation types. The most suitable icons could be used for various types of advertising matter: a ship, a plane, a starfish, a pearl. In the logo’s base version the icon contains flip-flops that symbolize the most affordable recreation for the youth.

The logo uses bright, positive colors — orange, blue and red.
The regular customer card proved to be equally picturesque.

Regular customer card

Even the business cards, letterheads and business envelopes turned out to be bright and sunny.

Business cards, letterheads and business envelopes

Summer gifts for happy company clients.

Summer gifts The happiest clients The plane goes to Cuba