AQA corporate style
Task: to develop an austere corporate style for the company that evaluates the quality of education.
AQA is the Agency for Higher Education Quality Assurance & Career Development that performs independent external evaluation and quality assurance in educational activities of IHLs, consultation and assistance with methods of business in the area of education.
There’s another interpretation of AQA’s abbreviation in Russian: authority, competence, quality, responsiveness, efficiency, confidentiality. This very concept became the keynote idea of the corporate style which turned out to be pronouncedly classical and respectable.
An image of an open book that explicitly conveys AQA’s scope of activity has been selected as a logo. Said symbol is used in both logo versions — in Russian and in English.
Russian and English logo versions
Two options of logo locking: with text on the right from the graphic element and below it.
Versions of the logo in Russian
The new logo uses blue and red colors — traditional colors of higher vocational education diplomas. Said colors also underline continuity of the new style with the old one based on the same color scheme.
In the framework of the corporate style there was developed business documentation and options for execution of information materials.
AQA is home to recognized experts in education — PhDs and ScDs, professors, presidents of Russian IHLs. Serious people.
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