Any wireless service provider, large manufacturer of digital equipment, reputable bank is sure to have the user support service. Likewise, MAFI has a special unit — Student Service Desk, which assists the students in their studies.

The image of a clever Rabbit from the Winnie-the-Pooh fairy tale is used as the basis for a new logo. This enabled to underline an informal approach of the SSD employees towards operations, specify that instead of serious aged ladies to whom the appointments must be booked a week in advance the unit employs ordinary senior students. The game-like element in the logo enhances student loyalty, brings them into positive mood irrespective of the question they address to the SSD — whether to renew a lost credit book or arrange for retaking a dozen of examinations.

Logo

Two logo versions: the first, a most severe one, is used in the corporate documents, whereas the second that features comic elements — in advertising matter.

Several color schemes have been proposed for the logo.It’s nice to have selection options.

Stickers

Staff wear